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Quick Tips for Listing Photography

Writer's picture: John McDonaldJohn McDonald

In today's fast-paced real estate market, first impressions matter. The first thing potential buyers see is the photography of your listing, and with so many properties competing for attention online, quality images can make all the difference. While nothing can replace the expertise of a professional real estate photographer, the good news is that modern phone cameras are incredibly capable—when used correctly. Here are some tips to help you get the best results from your phone's camera.

1. Lighting Is Everything

Natural light is your best friend in real estate photography. Open curtains and blinds to let in as much daylight as possible, and aim to shoot during the golden hours (early morning or late afternoon) for soft, flattering light. Avoid harsh midday sunlight that can create overexposed areas and unflattering shadows.

Pro Tip: Turn off artificial lights when possible. Mixing light sources can lead to color balance issues, making images look unprofessional. A well-lit room with natural light feels warm and inviting—and it’s a quality buyers appreciate.

2. Keep It Steady

A shaky photo can make even the most beautiful space look unappealing. Invest in a small tripod or use your phone's timer to avoid hand-induced blur. Steady shots give the impression of a polished presentation, something your clients will value.

3. Frame Your Shots Thoughtfully

When composing your shots, focus on clean lines and balance. Horizontal lines—like the edges of tables or countertops—should appear level in your images. Stand in corners to capture as much of the space as possible and aim for a natural perspective.

Pro Tip: Showcasing depth and spaciousness is key. Take a moment to declutter the space—a tidy room not only photographs better but also shows you’re paying attention to detail.

4. Master Your Camera Settings

Understanding your phone’s camera settings can elevate your photos. Here’s what to focus on:

  • HDR Mode: Use High Dynamic Range (HDR) to capture more detail in shadows and highlights. It’s especially helpful in rooms with windows.

  • Focus and Exposure: Tap on your screen to adjust the focus and exposure. This ensures the room, not the background or window, is properly lit.

  • Gridlines: Enable gridlines to help with composition and keeping your lines straight.

5. Pay Attention to White Balance

White balance ensures that colors in your photo appear as they do in real life. Most phones handle this automatically, but if your images look overly blue or yellow, consider adjusting the settings manually. This small step can make your photos look significantly more professional.

6. Enhance Without Overdoing It

Editing can be a game-changer, but less is often more. Use apps like Lightroom Mobile or Snapseed to make small adjustments to brightness, contrast, and color. Avoid overly dramatic filters; they can make the property look unnatural and deter buyers.

7. Know When to Delegate

While phone cameras have come a long way, capturing the essence of a property requires more than just good equipment. Angles, lighting, and post-processing play a significant role in creating images that sell. Investing in professional photography demonstrates your commitment to showcasing your client’s property in the best light. After all, high-quality visuals not only attract more buyers but also enhance your reputation as a full-service real estate agent.

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